The volatile demand of the heavy user of social networks
The number of users of social networks is already enormous, and the trend is for it to continue growing with the development of new technologies and innovative systems.
The earthly day still has 24 hours, but this period of time can no longer have the same validity as the years go by.
Let’s say you were a 17th century painter in some past life, your 24 hours were used for leisurely eating, walking in the park, partying with your friends, painting all the monuments you wanted, sleeping, enjoying your family, and in the end there were still many hours left in the day.
Nowadays, with the advance of innovations, the estimated time we used to spend in idle moments has decreased, and the time we spend searching for information has increased. There is no beginning and an end, the heavy user of social networks and digital content companies are the new chicken and egg.
Every activity that takes place within the digital environment has a new demand and therefore a new supply. Trends are no longer attributed to a singular indicator and the same network of connections is constantly changing.
What are social networks?
In short, social networks are digital platforms that operate at the most diverse levels of relationships to attribute information between people and companies.
But when did they come into being? The virtual environment had its first collective experience with the site SixDegrees in 1997. It is considered the modern pioneer of networking, as it allowed individuals to have a personal profile and add other users.
After the closure of this site, other competitors began to gain popularity on the internet and dictate the pace of communication between companies and their target. Some examples are Facebook, Linkedin and MySpace.
The corporate battle to reverse engineer the networks’ end goal continues to this day. According to a digital survey, 65% of Brazilians use the platforms to keep in touch with friends and family, 57.4% to read news, and 46.7% to buy services or products.
In other words, businesses continue to face some barriers to reach the full potential that the networks have to offer.
It is up to the company to understand the common aspects of the social networks to be able to align the demands of its target. All of them have a feed of posts, with the option to add followers, a personal or business profile, and a reaction system.
All these elements help the interaction between users and guide the network’s demand algorithm.
How does the algorithm work?
The algorithm of a social network basically acts as a mediator between supply and demand. But nowadays, with demand extremely volatile, a flood of complaints about the reading system ends up appearing in feeds, blogs, websites, and even in conversations.
If there is any lost treasure in this world that all companies are after, it is for sure the algorithm formula of the heavy users, that is, what they want to see and reproduce all the time.
This system that works behind everything we experience is the reason you consume everything you consume. In theory, the more appreciation a user has for x subject, the more x would appear on his screen.
For this reason, companies that want to stay ahead of their competitors must align themselves with the algorithm and deliver the content that their target is looking for. If your business chooses to run a campaign or publication without any prior planning, the result will probably not be as pleasing.
Artificial intelligence can be both your greatest ally and your greatest enemy.
Advantages of meeting demands
When a company can understand the market in a transparent way, it ends up transforming a digital environment into an organic content source.
The benefits go far beyond just increasing the number of sales of your products and services:
Customer loyalty
Consumers follow and interact with the brands they like, so automatically it is these companies that become top of the mind of the target and become the first choice of consumption.
Remember that demand is volatile, for this reason after loyalty has occurred the work has only begun; If your business does not maintain the same level of quality other companies can attract your customer by offering more attractive content.
B2B networking
When you stay relevant in a social network it is common to create a network of ties not only with users, but also with suppliers and partner companies.
The exchange of information and organic content can help you boost your results and ensure that you reach a highly niche audience that is outside your regular algorithm.
Networking is everything!
Real-time communication
Social networks do not sleep, and the urgency to exchange messages is the big reason behind it. Imagine that your company has to deal with crisis management or needs to repost a trend that is pumping at that very moment, this only becomes possible when your network talks to the demands of the public.
If your publications usually run away from the market needs, when something urgent happens, your post will hardly reach the final consumer easily.
Time is literally money.
Company positioning
Who would not like to hear that your company is the best of all? Or that it sets trends? Or that it serves as a benchmark for other companies?
Social networks are your great ally to stand out in the market. Each one of them opens ways to connect with your followers in different ways.
Normally, a company needs to position itself constantly, but if you are dedicated and can continually get your publications in line, positioning as a leader occurs naturally.
Whenever a prospective client decides to make a purchase, a supplier seeks a lead buyer, a partner seeks another source of income, your company will always come first in their thoughts.
A+ Agency
Every day that passes, the demand of heavy users of social networks expands along with the range of companies offering the same product or service, meaning that if your business does not align with digital trends, it will unfortunately be left behind.
A strong, eye-catching social network can not only attract your audience, but also build loyalty among users. With this, all the work done backstage, such as the blog texts, the website, and the offline media become worthwhile.
A+ Agency is a specialist in the social networks market and offers a business methodology that will transform your company’s parameters. We are in tune with all the trends in any social network to ensure the effectiveness of the publications prepared.
Our digital team is ready to repaginate your content and push your message to the next level. It’s not enough to be good, you have to be the best!
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