The market demand for hybrid events
The effects of the pandemic are still present in the daily life of Brazilian companies, so a movement that has been growing lately is the realization of hybrid events, that is, with simultaneous realization both in person and virtual.
Therefore, it is up to the organization of such events to make sure they are held in a safe and accessible way. So, in the face-to-face system the focus would be on easy transportation and safe location, while in the digital environment the audience can access the transmission in a fast and stable way, in addition, it is of utmost importance to reinforce the quality of communication of the event in both environments.
What are hybrid events?
A hybrid event is the one that meets the needs of both the audience that prefers to enjoy the experience physically, and the one that opts for the comfort and security of their homes.
It is worth noting that to be considered a hybrid event, it must be well planned and have the appropriate technology and equipment according to demand, that is, the remote experience and the virtual transmission must maintain the same quality as the physical event, so that engagement and interaction can still occur with excellence.
Why is it valid to hold these events?
To make it easier for the reader of our blog, we will divide this step into three main reasons:
The first point is the greater reach of the participants, since the non-existence of a digital audience limit generates a virtually unlimited maximum capacity. In this way the company caters to people who prefer remote use and the comfort of home, who cannot travel to the venue, or who avoid crowds.
The second factor speaks directly to the first, because the increase in consumption of the event generates a virtually instantaneous attraction for sponsors, partners, and supporters who aim to expose their brand to more people and try, in the future, to build loyalty among a larger number of customers. Moreover, with the digital media there is an opening for innovative and technological formats of interaction with the public, escaping from the mere usual exposure of the brand.
Finally, let’s talk about the prevention of future problems; the pandemic was an eventuality that affected the economy of several companies, but the spectrum of harmful surprises to your business is immense; the inefficiency of public transportation, extreme weather changes, or even the spread of another virus are some examples that can generate problems in the execution and organization of your event.
Therefore, planning this scheme without the intention of executing it online may end up becoming a risk that will be costly not only for the event itself, but also for the brand’s image in the current market.
Happy+ Event
Finally, it is worth mentioning that A+ Agency recently held its Happy+ event digitally with the quality and standard of excellence maintained. It was created in 2015 in order to promote content, learning, exchange and interaction between the agency’s clients, its own team and partners. In short, Happy+ is a dream come true, enabling the creation of a networking and socializing network that serves as an advantage for all participants.
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