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Hospitality · Social Media

Hilton

DoubleTree by Hilton and Embassy Suites by Hilton Orlando International Drive Convention Center.

How we manage the social media of two Hilton hotels — creating content and building engaged communities that bring each property’s experience to life.

Embassy Suites by Hilton Orlando International Drive Convention Center – hotel exterior at twilightImages: Hilton
01 · Overview

Social media for two Hilton hotels.

Agência A+ is responsible for managing the social media of two Hilton hotels: DoubleTree by Hilton and Embassy Suites by Hilton Orlando International Drive Convention Center, an all-suite hotel in one of the most visited destinations in the United States.

From planning to publishing and community management, we turn each hotel’s guest experience into social content — always in line with Hilton’s brand guidelines.

02 · Challenge

Two hotels. Many audiences. One feed for each.

Bring the guest experience to life

Show what it actually feels like to stay at each hotel — the suites, the amenities, the location — in a feed that makes people want to book.

Drive bookings and events

Turn social channels into a showcase for both leisure stays and meetings, events and conventions in Orlando.

Stay true to Hilton’s standards

Keep every post, caption and reply consistent with Hilton’s brand guidelines while giving each hotel its own personality.

Engage two very different audiences

Speak to travelers and families visiting Orlando’s attractions and to the event and convention crowd — on the same channels.

03 · Strategy

The guest experience, planned for social.

We start from what makes each hotel special — DoubleTree’s comfort and signature cookie, Embassy Suites’ spacious suites and location next to the convention center — and turn it into a planned flow of posts, Reels and Stories for travelers and event guests alike.

Content planning

Monthly content plans built around each hotel’s experience, seasonality and local calendar.

Editorial calendar

A consistent posting rhythm across feed, Reels and Stories, approved in advance with the hotel teams.

Community management

Timely, on-brand replies to comments and direct messages that make every follower feel welcome.

Hilton brand alignment

Every piece of content follows Hilton’s brand guidelines for visuals, tone of voice and messaging.

04 · What we did

Social media management, end to end.

  • Social media content planning and monthly editorial calendar
  • Production of posts, Reels and Stories
  • Copywriting for captions and on-screen text
  • Community management: comments and direct messages
  • Coverage of hotel events and seasonal campaigns
  • Alignment with Hilton’s brand guidelines in every piece of content
05 · Highlights

Social media that feels like Hilton.

An always-on presence

Both hotels show up on social media with a steady, well-planned posting rhythm.

The guest experience, front and center

Content that highlights the suites, amenities and location that make each hotel special.

Closer to the community

Followers get attentive, on-brand replies to their comments and messages.

Consistent with Hilton

A social presence that respects Hilton’s brand standards while giving each hotel its own voice.

06 · The hotels

Two Hilton hotels we manage on social media.

DoubleTree by Hilton Charleston Riverview – hotel exterior at sunsetDoubleTree by Hilton – guest suite living areaThe signature DoubleTree by Hilton chocolate chip cookie

Images: Hilton

Hotel social media

DoubleTree by Hilton

DoubleTree by Hilton is one of Hilton’s full-service brands, a symbol of comfort for business and leisure travelers for more than 55 years.

The brand is known for its beloved DoubleTree chocolate chip cookie, alongside contemporary accommodations, food and beverage experiences, fitness facilities and meetings and events spaces.

Our social media focus: content and community management that showcase the hotel’s comfort, its signature cookie and its spaces for stays, meetings and events.

Embassy Suites by Hilton Orlando International Drive Convention Center – hotel exterior at twilightEmbassy Suites by Hilton Orlando International Drive – atrium seating areaEmbassy Suites by Hilton Orlando International Drive – king suite

Images: Hilton

Hotel social media · Orlando, FL

Embassy Suites by Hilton Orlando International Drive Convention Center

An all-suite Walt Disney World Good Neighbor® Hotel on International Drive (8978 International Drive, Orlando, FL), minutes from Orlando’s most popular attractions, dining and shopping — and about a mile from the Orange County Convention Center.

Guests enjoy a free made-to-order breakfast, a complimentary evening reception, indoor and outdoor pools, meeting rooms and the brand’s signature open atrium.

Our social media focus: posts, Reels and Stories that bring the suites, breakfast, evening reception, pools and atrium to life — speaking to families visiting Orlando’s attractions and to convention and event guests.

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