Hydra
From zero to 1 million organic views in 10 months.
How we built Hydra Pet Care’s digital presence from scratch, redesigned two product lines and turned Hydra Professional into the leading digital reference in its category.
One million reasons to believe in the strategy.
Two lines. Two audiences. One goal: to lead.
Luxury Care Rebranding
Redesign the line with a younger, more creative, on-trend positioning that speaks directly to pet parents.
Retail Launch
Build the social media presence of the Retail line from scratch, focused on at-home pet care.
Hydra Professional
Manage and strengthen social channels for the Professional line, aimed at pet groomers.
Deep research. Precise execution.
Before creating anything, we did our homework: the pet market, distinct audiences and what each line needed to say. From there, we rebuilt the brand, voice and partnerships for each front — from retail to professional.
A study of the pet market and an in-depth analysis of the Retail and Professional audiences.
A new visual and verbal identity for both of the brand’s lines.
Positioning and language tailored to each audience and channel.
Strategic partnerships aligned with the brand’s positioning.
Two fronts. Extraordinary results.
- Launch: July 17, from zero
- 1,930 followers in just 4 months
- 100% organic growth
- Next phase: paid media underway
- 1,000,000+ organic views
- 1,000,000+ influencer interactions
- 15,000+ new followers in 10 months
- Leading digital reference in its category
This growth cemented Hydra Professional’s position as the leading digital reference in its category.