PTC
Therapeutics
A digital presence across 2 continents, reaching more than 33 million people.
How we humanized the PTC brand online, expanded its reach across Latin America and generated more than 29 million Reels views in Brazil and SAM.
PTC Therapeutics is a global biopharmaceutical company founded in 1998 and headquartered in Warren, New Jersey (USA).
- Industry
- Biopharmaceutical
- Founded
- 1998
- Headquarters
- Warren, New Jersey, USA
Two markets. Impressive numbers.
A brand that needed more presence — and more humanity.
Digital Presence
Grow the brand’s digital presence on key channels.
Human Tone
Create a light, approachable social presence with a warm, human tone of voice.
Interactivity
Drive more interaction and engagement with followers.
Strategic content. Real people. Tangible results.
We rethought the content end to end: stronger design, more relevant topics and, above all, real people as the face of the brand — turning audiences into connections across two markets.
More compelling, strategic designs for greater audience engagement.
More — and better — educational, relevant content.
Real people featured in the content to build a genuine connection with the audience.
Brazil and Latin America. One strategy, two winning markets.
Argentina · Paraguay · Peru · Colombia · Mexico · Uruguay · Chile · Ecuador · Guatemala · Panama · Costa Rica
A digital communications strategy that crossed borders and connected PTC with tens of millions of people.