Media Relations & Public Relations
Visibility backed by credibility. We connect brands and leaders with the outlets and journalists that matter — building authority that lasts.
What media relations really means
Media relations is the strategic work of putting brands and leaders in front of the right journalists, at the right moment, with the right story. It isn’t blasting press releases — it’s building relationships.
At Agência A+, it starts with understanding your business: what your brand has to say, who it matters to, and why it deserves a newsroom’s attention. From there, we map the outlets, formats and editorial hooks that speak to the audience your company needs to reach.
The result is earned media with real positioning — not just a brand mention, but an association with the authority of the outlet that published it.
Who it’s for
Growing companies
That need to cement their market reputation and attract investors, partners or talent.
Executives and founders
Who want to become go-to voices in their industry, in the media and on stage.
Brands with launches ahead
New products, geographic expansion, fundraising, M&A — moments that call for a structured public narrative.
Organizations in transition
Rebrands, new business models, a new CEO — stories that demand careful handling with the press.
The problems A+ solves
A brand that’s barely known in its industry, despite delivering real value.
A leader with no public voice, losing ground to more visible competitors.
Great content that never reaches the press for lack of structured relationships.
Reactive communications: only talking to journalists when something goes wrong.
Stories pitched to the wrong outlet, in the wrong format, with the wrong angle.
How the A+ methodology works
- 01
Reputation assessment
An audit of what’s already being said about your brand, positioning gaps and editorial opportunities.
- 02
Editorial map & narrative
Target outlets, key journalists, story angles and a proactive outreach calendar.
- 03
Relationship-driven execution
Tailored pitches, media training, reactive request management and supporting content.
- 04
Reputation measurement
Qualitative and quantitative tracking: share of voice, sentiment and positioning earned.
Frequently asked questions
Didn’t find your question? Reach out directly — we reply within 24 hours.
First placements usually land within 30 to 90 days, depending on the industry and the strength of the stories. Building lasting authority, however, is a mid-term effort — we always plan in 6- to 12-month cycles.